Curated Designs

Brand Identity

Chacha Vatija

Chacha-Vatija, an up and coming restaurant redefining the food scene in Old Dhaka, wanted a brand guideline that set themselves apart from their competitors. The goal was to ensure that their brand message reached their audience, creates a sense of curiosity that results in sales as they compete with well established brands in Old Dhaka.

Challenge

The task was to create an entire brand identity consisting of 360 degree business tools i.e. logo, interior design, packaging, menu, banners, etc. that would allow Chacha Vatija to stand apart from their many well-established, popular competitors. This would require to create a unique brand positioning in their target audience which would directly translate to sales

Solution

I designed a fun yet orthodox logo with unique color guidelines that catches the attention of the audience. I followed it up with an even funnier design of a mock newspaper as one of their wall posters for interior design. A similar brand message ensued in the design of their menu. At the same time, I tried to create a slick packaging box that shared a similar message

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Social Media

Cheezato

Cheezato is a cloud kitchen serving delicious goodness for over 3 years with a loyal customer base. The goal was to build Cheezato’s online presence after its inception with a focus on creating familiarity with the brand and its offering. I was involved with Social Media Marketing Strategy, Graphic Design & Motion Content creation

Challenge

Cheezato came to me with a challenge to increase their social media presence. They wanted me to take full responsibility for their social media outlets including creating content calendars, preparing full-proof marketing strategy for content, media buying to increase brand awareness and showcase brand offering.

Solution

I prepared a comprehensive content calendar for Cheezato. I focused on their menu first and then shifted towards some promotional offering. I also ensured that proper media buying and advertising strategy was followed so that it increased their sales and helped enrich their social media presence.

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UI/UX Design

Helm

Helm is a workspace app that helps business owners manage their remote employees, tasks, projects, and everything concerned. Helm allows users to experience a virtual workspace like never before. It offers users everything they need to take control of their workspace. Helm brings office, home.

Challenge

I was tasked with designing the UI/UX and creating an app to address key issues in remote and hybrid work-inefficient collaboration, communication gaps, and reduced team bonding. Managers lacked visibility while employees felt micromanaged, and blurred work boundaries led to stress and burnout. The challenge was to design a solution that improved teamwork, transparency, and work-life balance in a fully digital environment.

Solution

I designed the UI/UX for a virtual workplace platform that recreates the experience of being in an office while working remotely. The app enables real-time conversations, collaborative spaces, and integrated project management to improve transparency and teamwork. It runs seamlessly across browsers, desktop, and mobile, while connecting with essential workplace tools like Google Workspace, Slack, and Dropbox

Logos

Social Media

Magazine Covers

Packaging